London, United Kingdom
Digital products built for real problems.
We build software and tools that solve specific problems — designed to earn their place.
What we do
We build focused digital products — software and tools that solve specific problems well. No agency work, no bloat. Just products that earn their place.
Products
Software
GrapplrAI
AI coaching for Brazilian Jiu-Jitsu practitioners. Tracks your game, remembers your sessions, and gives you the coaching you can't get mid-roll.
getgrapplr.ai →
Creative Tools
Golden Tone Studio
Workflow tools and creative presets for photographers and content creators. Designed for consistent, professional results straight out of the edit.
Etsy shop →
Education
Five Minute Phonics
Daily five-minute phonics practice for early readers, built around the UK government's Letters and Sounds framework. Short, structured sessions that build confident readers one sound at a time.
5-min-phonics.vercel.app →
Education
Times Tables Practice
A focused, distraction-free times tables trainer for primary school children. Quick-fire questions, instant feedback, and progress tracking — the fundamentals, done properly.
times-tables-eight.vercel.app →
About
Gooding Digital was founded by James Gooding — a senior professional in innovation banking, with a rigorous, no-nonsense approach to building digital products. We identify specific problems worth solving, ship lean, and price for real users. Based in London, operating across digital markets in the UK and internationally.